World, the largest human-centered identity and financial network, is continuing its U.S. expansion with a flagship location in Atlanta's iconic Ponce City Market. Georgia’s largest newspaper, the Atlanta Journal-Constitution, published a profile of the opening.
The Atlanta flagship is World's fourth U.S. location following successful launches in San Francisco, Miami, and Los Angeles. The expansion comes as survey data reveals Georgians strongly support tools that help verify humanness online while preserving privacy and anonymity.
Ponce City Market: Where Innovation Meets Atlanta's Historic Character
Atlanta has established itself as a growing technology ecosystem at the intersection of innovation and diverse talent. The choice of Ponce City Market – a revitalized historic Sears, Roebuck, and Co. building that has become an iconic destination in Atlanta's urban landscape – provides an ideal setting for World's human verification technology.
The Atlanta flagship incorporates elements that reflect the city's unique character. At the center of the welcoming space is World's signature Orb technology, inviting visitors to experience proof of human verification firsthand.
Presenting a Solution to Georgia's Digital Trust Challenges
The flagship opening directly responds to concerns highlighted in a recent Echelon Insights survey of Georgia voters. The research reveals that nine-in-ten Georgians surveyed want better verification tools that help confirm identity online without sacrificing anonymity or personal data – precisely the solution World provides with World ID.
Survey respondents expressed particular concern about distinguishing between bots and humans in critical online activities, including when applying for jobs online (94%), reading and relying on reviews (91%), using social media (88%), and using dating apps (85%). This challenge has created broad consensus on the need for better human verification tools.
Private and Secure Humanness Verification
Inside the Ponce City Market flagship, visitors can experience World's NVIDIA-powered Orb, which verifies unique humanness while maintaining complete privacy. Once confirmed as unique and not previously enrolled, individuals receive a verified World ID, an anonymous, privacy-preserving digital verification that lives in their World App.
This approach aligns with Georgians' preferences: the survey found strong support for biometric verification methods, with 81% supporting the use of biometrics like fingerprints or facial recognition when paired with robust privacy protections. Importantly, all verification data remains exclusively on the individual's device, never stored on World's servers or shared with third parties.
Building on Momentum Across America's Innovation Centers
The Atlanta flagship opening follows World's U.S. launch in San Francisco, featuring an event and keynote by co-founders Alex Blania and Sam Altman, who announced new partnerships with Visa, Stripe, Match Group, and Razer. With over 26 million people participating in the network across 160 countries, World continues to expand its ecosystem of applications.
These integrations address fundamental challenges in our digital ecosystem, from preventing ticket-buying bots to creating more authentic experiences on dating platforms and social media – all concerns that strongly resonated in the Georgia survey.
The Atlanta flagship at Ponce City Market is now open. For more information about World Network and to find the nearest verification location, visit world.org/find-orb.
Learn more
With more than 26 million users across 160+ countries, World continues to build the infrastructure for human verification in an age increasingly dominated by artificial intelligence. To stay informed about World, visit the World website or subscribe to the blog below. You can also join the daily conversation on all World social media channels, or get additional important information concerning the project by reading the World protocol whitepaper.