Sales Lead, Japan

Tokyo — Market Operations

About the Company:

World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.

About the Role

We are looking for an entrepreneurial, execution-focused Sales Lead to drive the growth of our commercial efforts in Japan. This person will play a key role in two go-to-market initiatives — Orbs for All (merchant-hosted Orb deployments) and World ID Rewards (merchant-sponsored offers and loyalty campaigns for verified users).

The ideal candidate combines enterprise sales expertise, negotiation skills, and startup agility. You’ll be directly responsible for securing partnerships with supermarkets, shopping malls, vending machine networks, and other large operators, while leading a lean contractor-based sales team. This is a foundational role in one of World’s most strategic markets, offering the opportunity to shape how Japan experiences and adopts our protocol.

Key Responsibilities

Sales Strategy & Execution

  • Own the end-to-end sales funnel in Japan, from enterprise prospecting to closing and activation.

  • Secure device placement across high-traffic networks such as supermarkets, malls, vending operators, and kiosks.

  • Build and execute local go-to-market strategies that align with Market Ops milestones.

  • Use market insights and performance data to refine targeting, incentives, and campaign strategy.

Team Leadership

  • Recruit, onboard, and manage a field-based sales team (initially contractor-based).

  • Define training, targets, and incentives to drive acquisition and activation.

  • Foster a culture of resilience, accountability, and transparency.

Partner & Stakeholder Management

  • Own key enterprise relationships, including anchor accounts and national chains.

  • Lead complex negotiations with landlords and operators, including rental fee structures.

  • Collaborate cross-functionally with Product, Device, Logistics, and Market Ops to localize execution.

Operational Excellence

  • Track and report KPIs such as Orb installations, partner count, and reward redemptions.

  • Ensure compliance with local legal and policy standards.

  • Implement scalable systems for partner support and performance monitoring.

About You

  • 7+ years in sales, business development, or enterprise account management, ideally in tech, retail, payments, or vending/kiosk industries.

  • Proven track record of securing and negotiating location-based partnerships (e.g. ATMs, vending machines, photobooths, or charging stations).

  • Strong negotiation and relationship management skills.

  • Experience building and leading high-performing sales teams, including contractors.

  • Comfort working in fast-moving, ambiguous startup environments.

  • Fluent Japanese and strong business-level English (English is secondary but required for cross-border collaboration).

  • Mission-aligned, curious about privacy-preserving identity and decentralized systems.

Nice to Have:

  • Experience scaling merchant networks or channel partnerships.

  • Familiarity with Web3, rewards/loyalty platforms, or identity systems.

  • Knowledge of Japanese consumer behavior, retail, or regulatory environments.

Apply Now

Worldcoin participates in the E-Verify Program

Worldcoin is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.