The Startup Game is a fast, addictive startup simulator where you run your company day by day through tough multiple-choice decisions. Manage cash, grow MRR, reduce burn, and turn smart strategy into Profit—because when your Cash hits zero, it’s game over.
Build from scrappy founder to real contender:
• Make daily decisions across product, marketing, hiring, fundraising, and emergencies
• Balance MRR, Burn Rate, Customers, CAC, Reputation, Product Quality, Bug Risk, and Stress
• Higher marketing can bring more customers, but every new customer costs CAC—spend wisely
• Reputation impacts churn and acquisition; bug risk creates painful surprises
Earn & Win with WLD
• Earn WLD by hitting growth milestones and stacking wins
• Compete with Others to Win WLD through performance challenges and leaderboards
• Outsmart the chaos, climb rankings, and prove your startup deserves to win