About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This opportunity will be with Tools for Humanity
The Role:
As the Director of Marketing for Tools for Humanity, you will be a key leader responsible for helping to develop and execute marketing strategies that drive awareness, education and growth for World. This role involves developing growth strategies and campaigns, leading research and insights around our audience and growth opportunities, budgeting and reporting, leading a team of regional marketing managers and ensuring the alignment of marketing efforts with the global objectives.
Responsibilities:
Growth Marketing:
Help evolve and execute a comprehensive global growth marketing strategy that aligns the mission of World with the work we bring to market. Define target markets, audience segments and key performance indicators (KPIs) for key regions and product launches and develop reporting processes for optimization and learnings.
Leadership and Collaboration:
Help foster a culture of innovation, creativity, collaboration and high performance among the regional marketing team. Lead and collaborate effectively within the integrated marketing and comms team, regional market operating teams and other departments to maintain consistency in messaging and help elevate both. Assess hiring needs and help in the recruiting/hiring process.Budget Management:
Develop and manage global and regional budgets efficiently, build business cases for funding and allocating resources for maximum impact while ensuring compliance with all financial guidelines.
Digital Marketing:
Oversee global digital marketing efforts, including SEO, SEM and online advertising campaigns. Monitor and analyze the performance of global digital marketing initiatives and optimize them for maximum ROI.
Product Marketing:
Collaborate closely with cross-functional teams to develop and execute global product marketing strategies. Ensure consistent and effective product positioning, messaging and promotion across all markets.
Analytics and Reporting:
Utilize analytics tools to measure the performance of global marketing initiatives when possible. Make data-driven decisions to optimize marketing efforts and report on key metrics.
Partnerships and Agency Management:
Help identify global partnerships, collaborations and marketing opportunities.
Help manage relationships with global agencies and vendors, ensuring delivery of creatively impactful work, services and impact on the business.
Qualifications:
Extensive experience in marketing leadership roles with an emphasis on growth. Belief in the power of creativity and the imperative of growth-focused rigor.
In-depth understanding of international markets, curiosity around cultural nuances and global business practices.
Strong strategic thinking and problem-solving.
Exceptional communication skills to effectively collaborate with diverse cross-cultural teams and regions.
Creative thinking and innovation to develop effective global marketing strategies and campaigns.
Skills:
- Research and insights around audience, products and partnerships
- Strategic global marketing planning (brand, growth, channel strategy, etc) and execution
- Digital marketing expertise with a global perspective
- Cross-cultural communication and adaptation
- Data analysis and reporting for global initiatives
- Budget management with a global scope
- Product marketing on an international scale
- Vendor and agency management
- Global collaboration
What we offer:
An open and collaborative office space in downtown SF
Unlimited PTO
Monthly Phone Reimbursement or a company device
Daily meals catered in office
Top-tier medical, dental, vision insurance
401k + employer match program
What we offer:
An open and collaborative office space in downtown SF
Unlimited PTO
Monthly Phone Reimbursement or a company device
Daily DoorDash credit for in-office meals
Top-tier medical, dental, vision insurance
401k + employer match program
The reasonably estimated salary for this role at TFH in San Francisco ranges from $190,000 - $230,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
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