Brand Designer

San Francisco — Marketing

About the Company:

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Unwrapped event.

This role is with Tools for Humanity in our San Francisco office

We are building a generational brand with World—one of the leading projects in the age of AI. We’re not just aiming to join the ranks of iconic tech companies; we’re building something the world hasn’t seen before. That’s why we’re looking for someone who not only brings deep experience but is excited to help invent a new kind of design practice—without a blueprint. Someone ready to shape what a brand like this can become. Reporting to the Head of Brand Design, we are seeking a Brand Designer to help us imagine, define, evolve and maintain what this unique project looks and feels like. In this role, you will collaborate closely with stakeholders across the organization to understand both strategic objectives and operational requirements, translating these insights into clear and culturally resonant design materials that meet high creative standards.

You will play a key role in defining and evolving the design language for World, the World Foundation, Tools for Humanity, and the initiatives that grow from them. Working closely with the Head of Brand Design and the broader design team, you will help strategize, conceptualize, and design brand materials across digital and print.

Your work will span a wide range of surfaces—from billboards and wild postings to websites, packaging, merchandise, and signage—always designed with the user in mind. These assets will balance both emotional and functional goals: evoking a feeling, conveying meaning, and providing clarity of use.

This role is highly cross-functional, supporting strategic and operational priorities across the organization, including the Office of the CEO, industrial design, architecture, product, operations, and communications. Your contributions will have global visibility, shaping how our brands are experienced and understood worldwide.

In this role, you will:

  • Conceptualize and design in alignment with brand strategy and system for the World, World Foundation and Tools for Humanity brands

  • Vocalize your opinions and help evolve the brands forward, in collaboration with other designers and reporting to Head of Brand Design

  • Be strategic, always leading with the objectives or the strategy of any work and with a user-first approach

  • Work on and prioritize multiple projects at the same time for different markets and brands around the world

  • Create high-fidelity visual assets, graphic materials, sketch and concept ideas, work on a wide range of print and digital projects (e.g., localized art direction, rebrands, bespoke design languages)

  • Collaborate with a wider group of designers, producers and operations managers

  • Execute design and revisions according to creative direction in a timely manner with high attention to detail and creative standard

  • Stay up-to-date with industry trends and best practices, including the discovery and use of AI where it can help you be more effective

  • Be based in San Francisco, in-office minimum 4 days per week

About you:

  • 3-5+ years of experience in brand design print and digital, including knowledge of press and printing processes

  • Proficient in Adobe Creative Suite (Illustrator, Photoshop), Figma and other graphic design software, After Effect a plus

  • Strong eye for design, page composition and layout

  • Strong understanding of typography, layout, color theory and current best practices

  • Hands-on design skills and creation of high-fidelity mockups, illustrations and assets

  • Ability to work independently and collaboratively on projects across teams

  • Hard work ethic and self-starter attitude: with readiness to do whatever it takes to deliver projects on time and at a high creative standard; we are a small team and enjoy flexing our skillsets to help each other

  • Strong time management, communication skills and presentation skills

  • Experience working with design systems for large brands across projects

  • You possess US work authorization

  • Bonus skills (any of the following are always valued on our creative team though not necessary): motion design, video production, videography, video editing, photography, Web3/crypto knowledge.

We are a fast-paced start up with extremely high ambitions. We are also fun and making a genuine impact on the world.

Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $148,000 - $175,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR

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Worldcoin participates in the E-Verify Program

Worldcoin is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.

Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.