The World Design Protocol

Our logomark is the core representation of our brand identity. Always use the logo in its original form and maintain clear space around it to ensure visibility and impact. Modifications, distortions, or use of unauthorized colors can compromise its integrity.

Our wordmark is a key component of our brand's visual identity, working in harmony with the logo symbol to communicate our name with clarity and style. Alterations, stretching, or applying unapproved effects to the wordmark is not permitted.

The logo lockup combines both the logo symbol and wordmark into a unified design, representing our brand in its most complete form. This lockup should always be used as provided, maintaining proper proportions, spacing and alignment between the elements. Avoid separating, rearranging, or resizing components independently. Always refer to the guidelines for size, spacing and placement to preserve its integrity.

Clearspace is the minimum spacing between the logo and any other elements in a layout. The width of the “o” in world defines the clearspace surrounding the logo

Logo and Color Do’s

Logo and Color Don’ts

World Pro was custom built to scale and provide a universal visual system for everyone using, integrating and interacting with World. It is the only font used in the World brand.

World Pro Font

Weights

There are two weights of World Pro: Regular and Medium. Regular is most commonly used, with Medium acting as an accent when needed for emphasis.

Leading & Tracking

Alignment

World Pro Regular is generally considered versatile enough to work for headlines and body copy, with scale more commonly used to create hierarchy.

World Pro Medium can be used for smaller subheads when added weight is needed.

We use the Noto font alongside our primary Latin typefaces to ensure comprehensive support for all non-Latin scripts. Noto was chosen for its extensive coverage of global languages, offering consistent and visually harmonious typography across diverse scripts, including Chinese, Arabic, Cyrillic and Japanese.

This approach allows us to maintain brand consistency and inclusivity, ensuring our communication reaches users worldwide in their native scripts, without compromising readability or aesthetic coherence.

The grid is one of the most important tools in the design system. It is essential for all layouts and compositions and should be used at all times. Whether it is a 2, 4, 6, or 8 column grid depends on the size of the artboard and the number of elements within it, but all elements in a composition should be aligned to the underlying grid and spaced proportionally to the margins.

Internal materials

For all internal materials and branded collateral, where the logo appears with other assets and content, the logo is placed in the top left corner of the layout to ensure consistency.

Solo logo

In layouts where the logo is the only element, such as video cards or certain campaigns or announcements, the logo is used in the center of the layout.

Social media profiles

Each of the main World products has an illustration associated with it, derived from the nature of the product or its offering.

Though there are many ways to represent data, a consistent style should be applied. Outlines, geometric shapes for charts and graphs, subtle and intentional uses of fills and color are the consistent elements within data visualization graphics.

Below is the complete set of icons as exists currently. More icons can and will be created but must be done using the construction guidelines to maintain consistency.