Senior Product Manager, Growth Lifecycle

About the Company:

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet.

We’re one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

World was founded in 2019 and launched globally in 2023. We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.

World has been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our progress in identity, cryptography, AI, and global-scale hardware deployment. Our leadership is also named to the Time AI 100.

About the Team

People spend fifteen seconds with an Orb, but a lifetime with the World App. As such, the App team plays a critical role in fulfilling our mission. Using the App, people can join the World network, participate in decentralized finance in a friendly and self-custodial manner, and use their World ID to unlock services across the ecosystem. The Growth team is responsible for driving World’s biggest priority across the entirety of the business: reaching critical scale.

About the Opportunity:

As a Senior Product Manager, Growth Lifecycle at Tools for Humanity, you will own the full user journey; from acquisition and onboarding through activation, retention, and long-term engagement. This is a critical, high-impact role at the heart of World’s growth and scale, driving the most strategically important parts of our user experience.

• Own the entire user lifecycle: From acquisition and onboarding to activation, retention, and engagement - driving measurable growth across all stages.

• Lead and optimize the onboarding experience, including “get started” guides and first-time user flows, to ensure smooth activation and early success.

• Design and manage user communications, including in-app messages, push notifications, and lifecycle campaigns that deepen engagement and retention.

• Collaborate cross-functionally with product, design, data science, engineering, and marketing to align on growth strategies and execute at scale.

• Own and evolve the World App homepage, leveraging machine learning to deliver personalized, context-aware content and smart user suggestions.

• Use data and experimentation to identify growth opportunities, run A/B tests, and measure the impact of product changes across key lifecycle metrics.

• Champion a strong culture of experimentation, using insights to continuously improve onboarding, engagement, and retention initiatives.

• Advocate for global users, ensuring product experiences are localized, culturally relevant, and impactful in diverse international markets.

• Influence across the organization, driving alignment on growth priorities and inspiring teams to execute effectively against shared goals.

• Bring prior hands-on experience in managing user activation and retention at scale, leveraging both product intuition and analytical rigor.

About You:

• You have 8+ years of experience as a Product Manager, with a proven track record driving growth across activation, retention, and engagement funnels.

• You are experienced in Performance Marketing, SEO.

• You are highly data-driven, comfortable digging into metrics, collaborating with analysts and data scientists, and making evidence-based decisions.

• You’ve worked in international or multi-market environments, and understand the importance of localization and cultural nuance in driving global growth.

• You’re both strategic and execution-oriented. You’re able to define the vision for lifecycle growth while ensuring measurable progress toward key outcomes.

• Proven ability to design processes, navigate ambiguous environments, and synthesize high-level goals into actionable roadmaps.

• Obsessed with building delightful products, placing great care on user experience.

• You have a bias towards action, a high sense of urgency, and a willingness to roll up your sleeves to get things done.

Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $220,000 - $280,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!

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