Buying tickets to see your favorite performer or team shouldn’t feel like competing with machines. Bots and scalpers have dominated ticket sales, snatching seats before real human fans even have a chance. In 2024, automated traffic on major ticketing sites reached a record 86.5%. Now, that’s changing.
World’s first global ticket sale took place in Thailand with Eventpop, one of the country’s leading ticketing platforms, where human-verified Thais received priority access to tickets and human-only events. Now this expands to the Americas.
Human fans first
The partnership kicks off with shows in Guatemala, Arjona’s home country, with a special sale of his tour “Lo que el seco no dijo” starting November. From there, it plans to extend to new dates across the United States and Latin America, connecting fans through a more human way to experience live music.
“We’ve always looked for ways to connect with fans in a real and close way,” said Nicolás Fernández, CEO from Mundo Arjona. “With World, people get the chance to access first, without bots, making the experience of buying a ticket feel genuine again.”
With a verified World ID, fans can prove their humanness, anonymously and privately. The technology confirms each person is unique without storing any personal identifiable data.
From entertainment to ecommerce and everyday digital interactions, World is redefining online trust and building a more human internet.
Learn More
Learn more about the partnership, how to join the experience, and upcoming humans-only ticket sales at world.org/mundoarjona.
Join the daily conversation on all World social media channels, or get additional important information concerning the project by reading the World protocol whitepaper.
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